Your Business Is An Illusion…

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Your Business is a Blivett…

A Blivet is an impossible object, an illusion.

Your business is also an impossible object, an illusion!


Grab someone close to you right now and ask him or her how many prongs do they see in the above object.

Some will say, ‘Three’. Some will say, ‘Two’. And some will say, ‘This is messing with my brain. I don’t know!’ or words to that effect.

So who is right?

There is no right and no wrong – it’s an impossible object after all. It’s all a matter of perception. It depends on your point of view.

Most business owners are blinded by a point of view that works against them. They suffer from ‘Blivet’ thinking – a mental illusion about how their business should operate and it’s making them work crazy long hours for little return.

Here is what destructive and constructive Blivet thinking might sound like in your business:

Perception: ‘I don’t have all of the facts to be able to put this product on the market.’
Destructive Blivet Response: ‘Lets put the product on hold until we have all of the facts.’

Consequences: The service/product gets put on hold and sometimes never sees the light of day, your business stagnates in limbo, and the people involved in the project also stagnate. You work harder and longer hours trying to come up with the ideal solution.

Now for the opposite approach in thinking:

Constructive Blivet Response: ‘I have enough information to release it to the marketplace. We’ll tweak things along the way based on how the marketplace reacts.’
Consequences: The release of your service or product produces excitement amongst your employees and it’s customers. There’s unforeseen ‘magic’ in getting a project started. Things happen that you would never have expected.

You get to solve a problem for the customer. Your willingness to monitor how the service/product is perceived allows you the opportunity to further innovate a better service/product along the way. It will inspire other products and services as a result.

Dramatically different thinking produces dramatically different results.

How you look at your business is an illusion. How your

customers/clients view your business is also an illusion.

Knowing this: there is no failure, only progress.

Here are my most powerful ways for you to progress in both your business and personal life by adopting the following constructive Blivet thinking strategies:

1/ Become A 20% Action Person.

That’s right, 20%.

It’s not about 100%.

The idea of aiming for 100% is destructive Blivet thinking. It was most likely injected into us in our early school years. We were in awe and jealous of those who could get 100% correct in an exam.

Business is not about 100%.

The idea that 100% is the benchmark is very destructive for business owners. It’s where the idea of perfectionism comes from and, along with it, inferiority complexes of not being good enough.

Don’t buy into it. It’s all an illusion. And this is how to make it work for you, not against you:

Whenever you start or get stuck on a project become a 20% Action – 80% Results Person.

Ask yourself this one key question:

‘What’s the 20% Action I can take right now that will give me an 80% Result in my first step?’

The reason I have my clients ask this disarmingly powerful question is that I know 20% of your actions will give you 80% of the result you’re looking for.

2/ Limit the time it takes for you to take that first 20% Action step.

How long you take to do something is determined by how long you give yourself to do it.

The less time you have to decide, the faster you’ll take action, and when you’re focused on just taking the first 20% action step, it should almost be an instant action.

Imagine how much more you would achieve in your business if you adopted this strategy?

3/ Become An 80% Results Person:

100% Results thinking puts way too much pressure on your ability to think clearly. 100% Results thinking carries with it an undercurrent of the fear, ‘What if it’s not 100% right?’ This fear stops us from progressing and from being happily creative. It’s a game stopper.

The biggest reason to become an 80% Results person is that your 80% Results may be perceived as a 100% result by others!

So what are you stressing about?
Here’s a practical way of understanding all of this:

Take a look at the clothes in your wardrobe.
When you got dressed today, you had many options.

Lets say the ‘project’ was to choose clothes that will make you look and feel good for a meeting today.

You have many ways of dressing for this occasion, just as you have many ways of tackling any given business problem.

So what’s the solution for doing this project fast and with an 80% Result?

(Keep in mind that you probably wear 20% of your clothes 80% of the time.)

Take the first 20% Action: take out the items you know you look good in and are comfortable wearing (this eliminates 80% of the other options)

This 20% Action will give you 80% of the Result you are looking for. Now, move on to the next 20% Action in the next part of your project – putting on the right shoes!

If I only gave you 2 minutes to complete this project, would it have been almost as good as if you were given 2 hours instead?

Most likely, yes, and you would have freed yourself up by 1 hour and 58 minutes to be able to progress other, more valuable, projects.

Become a 20% Action – 80% Result person for one week and see what happens to your businesses progress and your free time. You won’t know yourself.

Apply it in your personal life. Try it out on your important relationships.

If you have employees, teach them to adopt the same strategy in their role in the business.

Remember, you’re paying for the 1 hour and 58 minutes that is totally unnecessary when you could have achieved an 80% Result in 2 minutes. That’s a huge saving of your time and money and that saving is better invested in doing other, more valuable, work.

Our way of doing things is unique and it’s why it produces unique results for our clients…

We would love the opportunity to help you clear your head on what is the right way for you to accelerate your business… 

We highly recommend you watch this step-by-step case study of how we grew Beefy’s Pies into a Famous Aussie Icon from a small stressed out bakery into a family owned chain. Click here to get all the insights into their success…

Or if you have heard enough about how we work with our small business owners, then let’s have an off the record chat about your current situation and see what we can do to immediately guide you…click this link to see what time best suits you.

Wayne Hutcheson

P.S. Ask if our Boardroom Program intake is open for enrolments…It works best for business owners who see the benefit of having us on as their ‘external partner’ so that they are not alone in the day to day decisions of their business. 









About the Author:

Wayne Hutcheson is a Coach of the highly regarded Grow Business Grow Boardroom Program. He works closely with a hand full of clients to help them achieve growth in their business and to enjoy 'guilt-free' time away from their business without it affecting their profitability.
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