How to get no-cost publicity for your business

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How to get no-cost publicity for your business…

  • Local Papers
  • trade publications
  • radio and television stations
  • business wires
  • the internet
  • sponsorships or special events

Public Relations activities keep you in the public eye so your business can build brand awareness and gain visibility….if you can get the media to promote a link to your website or a phone number then that would be gold!

Sometimes it’s called “free ink” because it results in exposure for your business that doesn’t have to cost you anything.  But to do that you have to make the right contacts, and give them good reasons to feature your business.

When you call editors and/or send press releases with news about your business, always remember to keep the “so what!” factor in mind (why would people be interested in knowing/hearing this news?).

In ONE PHONE CALL (no press release), we got one of our clients on prime time evening news for 4 minutes about his new food product…cost? A big ZERO! The media machine is always hungry…feed it…you’ll be doing them a favour.

NOTE: The news station we went with asked us if we had already called channel 7 (their competitor), we said no, that they were the first one as we preferred their station…they were rapt and did the story immediately.

As a side note that business is now seen as a “Go To” business for media outlets and has had features with the last two Prime Ministers…regardless of your political views…that FANTASTIC FREE exposure!

Here are some idea starters for you to get “free ink”:

  • Sponsor a special event in your local community (i.e., school or charity event)
  • Have your team do volunteer work in your local community)
  • Host a special event on your business premises)
  • Launch a new product or service (including the benefits this will offer)
  • Launch a new website or an update)
  • Announce and celebrate your business’ birthday)
  • Form a partnership or host relationship and announce the benefits to the public

Our way of doing things is unique and it’s why it produces unique results for our clients…

We would love the opportunity to help you clear your head on what is the right way for you to accelerate your business… 

We highly recommend you watch this step-by-step case study of how we grew Beefy’s Pies into a Famous Aussie Icon from a small stressed out bakery into a family owned chain. Click here to get all the insights into their success…

Or if you have heard enough about how we work with our small business owners, then let’s have an off the record chat about your current situation and see what we can do to immediately guide you…click this link to see what time best suits you.

Wayne Hutcheson

P.S. Ask if our Boardroom Program intake is open for enrolments…It works best for business owners who see the benefit of having us on as their ‘external partner’ so that they are not alone in the day to day decisions of their business. 


About the Author:

Wayne Hutcheson is a Coach of the highly regarded Grow Business Grow Boardroom Program. He works closely with a hand full of clients to help them achieve growth in their business and to enjoy 'guilt-free' time away from their business without it affecting their profitability.
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