Do You Need Your Clients To Make A Buying Decision?

Posted by:

A recent study shows that when faced with a decision, it’s best to take some time–relax and cool off–so logical thinking can guide us to the best choice…

Read on to see how this affects your client’s decision making processes…

“let me think about it”…the classic delay tactic…

Recent research out of Maastricht University School of Business and Economics shows that delaying a choice, in general, can help us make better decisions… 

Researchers presented subjects with an ultimatum game, where player A offers a portion of 10 dollars to player B…

If B accepts the offer, both parties get the suggested amounts.  And if B refuses, both parties receive nothing…

Low offers (say two dollars) are almost always rejected, even though one dollar is better than none. 

They paired up 168 subjects and found that responders who made a decision immediately after receiving a one-dollar offer always rejected it…

But acceptances skyrocketed to 75 percent for those players who took 10 minutes to fill out a questionnaire after receiving the lowball offer…

Brain imaging studies show that low offers activate the anterior insula, an area associated with feelings of disgust or anger….

So the authors note that the delay allows us to chill out and accept the most logical and best option even if we’re dealing with a cheapskate partner.

Our way of doing things is unique and it’s why it produces unique results for our clients…

We would love the opportunity to help you clear your head on what is the right way for you to accelerate your business… 

We highly recommend you watch this step-by-step case study of how we grew Beefy’s Pies into a Famous Aussie Icon from a small stressed out bakery into a family owned chain. Click here to get all the insights into their success…

Or if you have heard enough about how we work with our small business owners, then let’s have an off the record chat about your current situation and see what we can do to immediately guide you…click this link to see what time best suits you.

Wayne Hutcheson

P.S. Ask if our Boardroom Program intake is open for enrolments…It works best for business owners who see the benefit of having us on as their ‘external partner’ so that they are not alone in the day to day decisions of their business. 

 

0
http://www.growbusinessgrow.com.au/wp-content/themes/Karma/images/_global/default-grav.jpg

About the Author:

Wayne Hutcheson is a Coach of the highly regarded Grow Business Grow Boardroom Program. He works closely with a hand full of clients to help them achieve growth in their business and to enjoy 'guilt-free' time away from their business without it affecting their profitability.
  Related Posts
  • No related posts found.