If you believe the ad itself is the most important part of every advertising campaign, then your misunderstanding what true advertising is.
The truth is, the perfect ad that’s sent to the wrong audience won’t deliver the results you’re after.
To be successful you need a great ad AND a specific target market. It takes both. A terrible ad sent to the right audience won’t get results either.
The first key to running any successful advertising campaign is to nail the targeting. Before ...
The Answer to this question is a simple one…Yes You DO!
You may be thinking you’ve tried and not succeeded at writing and achieving business goals..
So let me fix that of you right now..
There have been many things written about Goal Setting…In fact a Google search of Goal Setting returns 148 Million responses!
So…with access to that amount of information surely it can’t be too hard…can it?
Not all of those responses will be positive towards Goad Setting but I believe the majority of them will ...
Completing a S.W.O.T. is like taking a ‘snapshot’ of your business, capturing it as it is at that very moment in time.
This snapshot will reveal aspects about your business inside and out.
A S.W.O.T. analysis literally means reviewing your:
Strengths and weaknesses are internal factors to your business. That is, they are issues that need addressing within your business. You and your team members have control over each and every one of these items.
An example of a strength could be the experience ...
Standing out to your customers, and potential customers is one of the most important things you can do in a business. If we don’t show we’re different you run the risk that you’ll be judged on PRICE ALONE…an that’s not a good strategy…
So…you should consider what UCD’S …Unique Core Differentiators you can have for your business.
There are 3 kinds of Unique Core Differentiators.
The first is an ‘Actual’ Unique Core Differentiator. That is, there’s something genuinely unique about your business, the products, ...
Your business could be suffering from a disease! A virus, if you like, that is so widespread you may not even know it’s lurking below the seemingly innocent surface of your business.
It’s something you may have even felt while you were a customer of other businesses, without realising the same thing could be happening to yours!
This mystery virus is ‘perceived indifference.’ And we’ll have a look at ways your business might be suffering and how to cure it…and I’ll be ...
What You Can Measure You Can Manage
Measuring and monitoring your results gives you greater control over your marketing and the techniques you are using. It usually also means better use of your marketing budget.
So I want to talk to you about some easy ways to properly measure and monitor your results.
Measure, Monitor, and Test..
3 little words with so much power.
You can have a great product or service, you can have the very best advertising method in the world, and your ...
if you’re working in a highly competitive market, where some competitors might be slashing prices only because they can! That is, they simply don’t have the costs you carry because your business offers greater professionalism or experience and so on.
It’s important to educate your customers to what to look for before they commit to purchasing. And they will begin to understand why it’s important to choose you. It further differentiates you from your competitors.
Fact: Customers buy the differences they perceive ...