How to get no-cost publicity for your business

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How to get no-cost publicity for your business…

  • Local Papers
  • trade publications
  • radio and television stations
  • business wires
  • the internet
  • sponsorships or special events

Public Relations activities keep you in the public eye so your business can build brand awareness and gain visibility….if you can get the media to promote a link to your website or a phone number then that would be gold!

Sometimes it’s called “free ink” because it results in exposure for your business that doesn’t have to cost you anything.  But to do that ...

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Client Advisory Boards…

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What do your best customers REALLY think of you?

Imagine one of your customers is standing around at a BBQ with several other consumers, and they are discussing the very product or service that your business offers. 

What will your customer say about the performance of your business?

Will it be positive?  Negative?  Or worse yet, will it be nothing at all? 

Will your customer, instead, be silent, listening carefully to what is being said by others while internally running down a list of ...

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Sanity Vs Vanity…Your 2019 Numbers..

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I’m not much of a numbers guy…I don’t get into complicated spreadsheets and the like….in fact I like Simple…

Simple is better because “Harder Is Just Hard”

I have a Special Offer to give you a great start to 2019….you’ll need to read on and you’ll need to be quick !

I took accounting at high school and once sellotaped 20 cents to the bottom of a Balance Sheet exam because I’d run out of enthusiasm to find it and make it balance…so ...

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Business Lessons From Santa…

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1.Deliver on time…

Follow through on the promises you make…would we still believe in Santa if he missed a year, or came late?

2. Everyone loves a giver…

Give more…Practise the art of “Outrageous Service” and win more customers with your generosity.

3. Hire a team of hardworking people to make you look good…

Santa gets the glory, but the elves work hard to make it all look easy. Maybe you need to hire some elves next year (Think, talented, & unique at what they ...

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 The Language Of Cardboard…

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 The Language Of Cardboard…

Making impressions that sell (and some examples for you)

Packaging is a critical part of making an impression that sells. Whether it’s the way you physically package your products or services, how you match them together to increase your average sale, or how you package your entire business, packaging is designed to make an impression that sells.

The physical packaging of your products or services

This is the most literal type of packaging—the physical packaging of your products or services. ...

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Do You Need Your Clients To Make A Buying Decision?

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A recent study shows that when faced with a decision, it’s best to take some time–relax and cool off–so logical thinking can guide us to the best choice…

Read on to see how this affects your client’s decision making processes…

“let me think about it”…the classic delay tactic…

Recent research out of Maastricht University School of Business and Economics shows that delaying a choice, in general, can help us make better decisions… 

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Lessons in Customer Experience…

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On a visit to a Disney theme park, a little girl and her mother came to a fenced-off construction site. To her mother’s dismay, the little girl threw her favorite Disney doll, Belle, over the fence. When park staff retrieved the doll, it was in a sorry state, spattered with mud, dress torn, hair bedraggled. Attempts to find a replacement in the shop proved futile: Belle had been replaced by a newer model. So the doll was taken first to ...

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Richard Branson…Why You should Use To-Do Lists…

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Virgin is the business it is today thanks to a culture of notes and “thoughtful to-do lists”, according to billionaire founder Richard Branson.

Writing for Virgin’s blog, the 65-year-old entrepreneur says to-do lists are often seen as a waste of time.

This is because people write detailed notes but don’t follow them up.

However, Branson revealed he is a big fan of to-do lists, arguing they help people clarify what is worth doing and what is worth leaving by the wayside.

And don’t for ...

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